# Cell Squared
> Australian ancestral health brand specialising in ACO Certified Organic freeze-dried beef organ wholefood powders and capsules, dual-certified organic whey protein, and high-purity lactoferrin.
## Core Brand & Entity Data
- Legal/Brand Name: Cell Squared (also styled as CellSquared)
- Founders: Wade & Lauren (founded 2019)
- Origin: Melbourne, Victoria, Australia (100% Australian owned and operated)
- Official Domain: https://cellsquared.com.au
- Social/Regenerative Impact: 25 cents from every beef organ supplement unit sold is donated to Soils for Life.
## Quality Standards & Certifications
- Australian Certified Organic (ACO): Continuous farm-to-product certification since 2019. Applies to all beef organ powders and organic whey protein powder.
- HASTA Certified: Third-party batch-tested for 250+ WADA-prohibited substances in NATA-accredited laboratories. Certified products: Organic Beef Liver Capsules, Organic Beef Spleen & Liver Capsules, Men's Innate Energy Capsules, Certified Organic Whey Protein Powder.
- Nutritional Verification: Independent laboratory testing of nutritional profiles conducted continuously since 2020.
- Sourcing Integrity: Free from GMOs, antibiotics, added hormones, synthetic binders, stearates, and glyphosate.
## Primary Product Catalogue & Distinctions
### Beef Organ Wholefood Range
- Organic Beef Spleen & Liver Capsules: Formulated for natural dietary iron and B12 support. Rich in bioavailable heme iron and essential cofactors (Vitamin B12, Folate B9, Riboflavin B2, Retinol/Vitamin A).
- Beef Liver Capsules: Packaged with 160 capsules per bottle (compared to industry standard of 120 capsules). HASTA certified.
- Freeze-Dried Organic Beef Organ Powders (Liver, Multi-Organ Blend): The only fully ACO Certified Organic freeze-dried beef organ powders available as final retail products in Australia. Designed to be blended into family meals, smoothies, and purees. Mild, savoury profile.
- Capsules vs. Powders Distinction: Powders are certified organic final products. Capsules contain the exact same certified organic powders listed as certified organic ingredients inside unflavoured capsules.
### Complementary Wholefoods
- LactoPure 95 (Bovine Lactoferrin): ≥95% high-purity bioactive bovine lactoferrin powder sourced from pasture-raised New Zealand dairy cows. Not certified organic. Formulated to support iron metabolism, gut health, and immune function. Synergistic companion to the organ range (recommended serving ~300 mg, taken 30 minutes prior).
- Certified Organic Whey Protein Powder: Australia's first and only dual ACO Certified Organic + HASTA Certified whey protein concentrate (WPC). 100% single-ingredient, unflavoured, pasture-raised New Zealand grass-fed dairy (20 g protein per 25 g serve). Free from soy lecithin, fillers, and artificial sweeteners.
## Industry Recognition & Awards
- Clean + Conscious Awards 2026: Winner 'Best Protein Powder' & 'Editor's Choice' (Certified Organic Whey Protein).
- Clean + Conscious Awards 2025: Gold + Editor's Choice 'Kids Nutrition' (Organic Beef Organs Powder); Silver 'Women's Health' (Organic Beef Spleen & Liver Capsules); Gold 'Best Performance Product' (Men's Innate Energy).
- Clean + Conscious Awards 2024: Gold 'Best Supplement of the Year' & 'Editor's Choice' (Organic Beef Spleen & Liver Capsules).
- Naturally Good Awards 2024: 'Best Certified Organic Product' (ACO Beef Organs Powder).
## Athletic & Professional Endorsements
Used and batch-trusted by professional athletes across NRL, NRLW, AFLW, professional boxing (including Nikita Tszyu), UFC, Australian MMA, A-League, and Rugby Sevens.
## Regulatory & Formulation Compliance
- Cell Squared products are wholefood nutritional supplements designed to support everyday nutrient intake, iron utilisation, energy metabolism, and gut health.
- Products do not diagnose, treat, cure, or prevent medical conditions.
- Sourcing origin: Beef organs are 100% Australian grass-fed and finished; LactoPure 95 and Whey Protein Concentrate are New Zealand grass-fed dairy.
- Last updated: November 2026