True optimal health begins at the cellular level™, and just like a cell, every small action we take multiplies to create larger positive change.
Cell Squared exists to exemplify the shift we wish to see in the natural health movement, returning to the foundational principals that humans require to thrive.
Because we’re not about reinventing. We’re about reconnecting.
By combining remedial methods we’ve known for years with ancestral practices we’ve known for lifetimes, we can find true symbiosis across mind, body and spirit.
‘Activate the best version of yourself with Cell Squared’.
We’re a Melbourne-born brand on a mission to reconnect the community with traditional ways of eating & being.
With a passion for consciously sourced ‘real’ food, we believe the body can self-regenerate by eliminating inflammatory items and nourishing it with nutrient-dense foods.
We're advocates for the healing power of nutrition & natural remedies, believing that every human benefits from connecting with our environment that has nourished us for millennia.
Our valued ethos of integrity & transparency inform our daily operations, decisions, & interactions, bringing us into alignment with the new world we are co-creating.
The information out there on health & wellbeing can be overwhelming, especially when it comes to choosing the right products. We take it back to the source by looking to our ancestors & what we can learn from their practices.
This original wisdom & simplified approach to healing is something that we strive to make accessible within modern life, no matter what your lifestyle may be.
We don’t just believe in our products, but in the time-honoured testimony backing their benefits.
We place a strong focus on the sourcing of our products, emphasising testing, traceability, transparency, & premium quality.
Our creation process leaves no stone unturned, meticulously researching each ingredient & seeking out only the best sources that we would use ourselves.
The smallest choices ripple across multiple platforms, and it’s up to us make that impact a positive one. Encouraging conscious production & consumption benefits everyone, from the local consumer to the global community.
For too long in the natural health space, we have witnessed unsubstantiated claims, tricky advertising, buzz words, inferior ingredients & corner-cutting.
We strip nutrition back to the basics, by focusing on the authentic nutrients in our products, verified through our meticulous testing.
Cell Squared has proudly held its ACO Organic Certification before we opened our doors in 2019. Since then, we have continued to work with the ACO in expanding our certified organic ranges to include all our Organic Beef Organ & Liver powders, sold as the only FULLY certified final product on the market, with our capsules created using the exact same powders.
The level of transparency needed to continuously hold our certificate is the highest possible, with every single element externally audited, checked & verified to ensure all stringent organic standards are met.
We seek to empower our community with honest & accurate information around our products, enabling them to make informed choices to support their individual health goals. Informed choices are strong choices.
Cell Squared is proud to contribute to the holistic ecosystem, choosing to partner with those that hold an aligned vision. Our independently validated nutritional test data allows both customers & health practitioners to use clinical research, peer reviewed studies, & official recommendations as a reference for how to use our products, & as insight into what benefits can be expected when integrated into daily routines.
We are proud to call this beautiful country home & have a
strong passion for seeing Australia return to self-sufficiency. Local production & manufacturing supports more jobs & opportunities for Australians, ultimately leading to the growth of our local communities.
Not only are our core ingredients Australian-sourced, but we also choose to keep every stage of production from design, packaging, photography, & operations here in Australia.
This supports our fellow Australians by helping our partners grow across the entire supply chain, from source to table.
When certain products are unable to be sourced on home soil, we never compromise on quality & traceability.
Acutely aware of our obligations to nurture the terrain that sustains us, we are committed to conscious agricultural practices.
In 2020, we decided to source what was largely considered wasted animal by-products & turn them into premium quality nutrient dense supplements so our community could access them anywhere in Australia. Eating organ meats has been a catalyst in our own healing journey, & we’ve made it our mission to drive the resurgence of these forgotten superfood’s popularity.
Every farm we partner with has a strong focus on high quality, free roaming, 100% grass-fed & finished organic cattle. They share our passion for naturally regenerative farming practices, prioritising animal welfare, & ecological balance.
Cell Squared has been leading the way in this space, through our sourcing, ongoing development, testing, & verification. This provides our community assurance that they are receiving the most premium, FULLY certified organic freeze-dried beef organ powders.
Since 2020 we are the first & only brand to continuously carry out meticulous nutritional profile testing & verification of our Beef Organ Supplements range. This allows us to make informed product development decisions, unique & targeted formulations, & confirm our own exceedingly high standards are met.